Prozessmarketing sind Aktivitäten in der Prozessgestaltung mit dem Ziel, die Akzeptanz von Prozesslösungen zu steigern. Dazu zählen klassische Werbemaßnahmen genau so wie Informations- und Kommunikationsmaßnahmen.
Prozessmarketing sind Aktivitäten in der Prozessgestaltung mit dem Ziel, die Akzeptanz von Prozesslösungen zu steigern. Dazu zählen klassische Werbemaßnahmen genau so wie Informations- und Kommunikationsmaßnahmen.
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