Unser Lexikon

Hier finden Sie alle wichtigen Begriffe und Definitionen rund um agiles und klassisches Projektmanagement.

Customer Journey

Customer Journey (oder auch Kundenreise) beschreibt die unterschiedlichen Phasen, Kontakte (Touchpoints) und Emotionen, die ein (potenzieller) Kunde im Rahmen seines Kaufentscheidungsprozesses durchläuft.

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