Customer Journey (oder auch Kundenreise) beschreibt die unterschiedlichen Phasen, Kontakte (Touchpoints) und Emotionen, die ein (potenzieller) Kunde im Rahmen seines Kaufentscheidungsprozesses durchläuft.
Customer Journey (oder auch Kundenreise) beschreibt die unterschiedlichen Phasen, Kontakte (Touchpoints) und Emotionen, die ein (potenzieller) Kunde im Rahmen seines Kaufentscheidungsprozesses durchläuft.
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