Ein Produktkonzept ist die Beschreibung einer Produktidee. Es umfasst die Zielgruppe, deren Bedürfnisse, die Kaufmotive, die Anwendungsvoraussetzungen und Funktionen eines Produktes.
Ein Produktkonzept ist die Beschreibung einer Produktidee. Es umfasst die Zielgruppe, deren Bedürfnisse, die Kaufmotive, die Anwendungsvoraussetzungen und Funktionen eines Produktes.
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