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Hier finden Sie alle wichtigen Begriffe und Definitionen rund um agiles und klassisches Projektmanagement.

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Die Produkt-Markt-Matrix oder Ansoff-Matrix ist ein Portfolio zur Dokumentation von Marktstrategien. Die Gegenüberstellung von bestehenden und neuen Produkten zu bestehenden und neuen Märkten zeigt unterschiedliche Strategien auf.

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