Unser Lexikon

Hier finden Sie alle wichtigen Begriffe und Definitionen rund um agiles und klassisches Projektmanagement.

Porter-Matrix

Die Porter- oder Wettbewerbs-Matrix ist ein von Michael E. Porter eingeführtes Strategie-Konzept. Es dient der Entwicklung von Strategien für einzelne Geschäftsfelder eines Unternehmens. Auf dieser Grundlage werden Wettbewerbsstrategien und grundlegende Strategie-Typen der Differenzierung, Kostenführerschaft oder Fokussierung abgeleitet.

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