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Hier finden Sie alle wichtigen Begriffe und Definitionen rund um agiles und klassisches Projektmanagement.

Investitionsgütermarketing

Beim Investitionsgütermarketing handelt es sich um die Vermarktung von Produkten und Dienstleistungen, die als Wiedereinsatzfaktoren (Ge- und Verbrauch) in Industriebetrieben oder Organisationen zum Einsatz kommen.

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