Distributionspolitik beschäftigt sich mit den Fragen, über wen (Absatzkanäle) und wie (Logistik) Produkte und Dienstleistungen zu den Kunden/Endverbrauchern gelangen.
Distributionspolitik beschäftigt sich mit den Fragen, über wen (Absatzkanäle) und wie (Logistik) Produkte und Dienstleistungen zu den Kunden/Endverbrauchern gelangen.
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