Dienstleistungsmarketing beschreibt die Vermarktung von selbstständigen marktfähigen Leistungen, die vom Dienstleistungsunternehmen und ihren Mitarbeitenden bereitgestellt werden.
Dienstleistungsmarketing beschreibt die Vermarktung von selbstständigen marktfähigen Leistungen, die vom Dienstleistungsunternehmen und ihren Mitarbeitenden bereitgestellt werden.
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